Collaborate With Cole, ”Agents helping Agents”

Podcast Show Notes / YouTube Description: 
If you want to win more listings, connect deeper with sellers, and systemize your pre-listing process — this episode is pure gold.
In this Collaborate with Cole episode, Jeff Glover, one of the top real estate coaches in the country, breaks down his complete roadmap to mastering listings — from your pre-listing strategy and five-touch process to his powerful PLACS Model that helps agents scale through repeatable success.
Jeff shares the exact questions he asks to uncover seller motivations, how to build rapport that moves clients emotionally, and why coaching and consistent routines are the difference between good agents and great ones.
Whether you’re trying to level up your presentation skills, strengthen your systems, or sharpen your lead sources — this episode will give you the playbook top producers use every day.
👉 Listen now, take notes, and get ready to level up your listing game.
What You’ll Learn in This Video
3 Questions to Uncover Seller Motivation
“What’s important about ____?”
“How is ____ important to you?”
“(Paint the picture) Ultimately, what will all this do for you?”
These questions help you go deeper  from surface-level answers to real emotional drivers the key to closing at the kitchen table.
The P L A C S Model
P – Pre-Appointment: Build a routine, marketing system, and process that sets the stage before you arrive.
L – Listing Leads Generation: Your core sources for consistent listings:
Database
Expired listings
Hybrid farming
Open houses
For sale by owners
Internet leads
A – Appointment: Master your communication with two non-negotiables:
Chat once a day for 30 days
Roleplay once a day for 30 days
C – Close: Handle objections like a pro. Confidence and preparation win deals.
S – Spread the Word: Leverage every listing into two more transactions through marketing, referrals, and neighborhood networking.
GloverU Coaching & Live Unreal Summit
Learn more about Jeff Glover’s systems and upcoming events here: 📅 January 12, 2025 — Live Unreal Summit 👉 https://www.gloveru.com/summit
⏱️ Chapters
 00:00 – The Importance of Coaching in Real Estate 01:04 – Pre-Listing Process: Setting the Stage for Success 06:00 – The Five Touches Before the Listing Appointment 13:04 – Building Rapport at the Kitchen Table 21:44 – Understanding Seller Motivation 24:08 – The PLACS Model Explained 34:12 – Mastering the Appointment Process 38:15 – Practical Applications of the PLACS Model 40:05 – Upcoming Events & Continuous Learning
Key Takeaways
Coaching isn’t a cost  it’s a growth multiplier.
Your pre-listing process sets the tone long before you arrive
Social media influences how sellers perceive your expertise.
Five strategic touches build trust and familiarity before the appointment.
Rapport is the emotional connection that wins listings.
The PLACS Model helps agents master their systems and scale with intention.
Each listing should generate at least two more transactions.
Hybrid farming (traditional + relationships) yields sustainable results.
Continuous learning and coaching keep agents sharp in shifting markets.
🔗 Connect with Jeff Glover
Instagram: @jeffgloverandcoWebsite: www.gloveru.com 
🔥 Hashtags (SEO Boosters)
#CollaborateWithCole #JeffGlover #RealEstateCoaching #ListingAppointments #PreListingProcess #PLACSModel #RealEstateTraining #AgentSuccess #RealEstatePodcast #RealEstateMarketing #RealEstateStrategies #AgentCoaching #GloverU #LiveUnrealSummit

The housing market is noisy, confusing, and constantly shifting. But what if you could cut through the chaos with clear, unbiased data? In this episode of Collaborate with Cole, host Cole Holmes sits down with Lance Lambert, Co-Founder of ‪@ResiClub‬ to unpack how real estate agents can harness analytics to win more trust, stand out in a crowded market, and guide clients with confidence. From housing market recalibration to the rise of AI tools like ChatGPT in content creation, this conversation is packed with insights that will help agents communicate smarter, create consistent content, and lead with facts not fear. Whether you’re a seasoned agent or just getting started, this episode will show you how data isn’t just numbers it’s your competitive edge. What You’ll Learn in This Episode: Why the housing market is in a recalibration phase How ResiClub Analytics helps agents simplify complex housing data The art of building long-term trust through unbiased insights Which key metrics (income growth, home prices, inventory) matter most right now Practical tips for articulating data in relatable ways for clients How AI tools like ChatGPT can accelerate content creation Why consistent, fact-driven communication beats media fear-mongering
📌 Chapters
00:00 – Intro to ResiClub Analytics
03:08 – Understanding Housing Market Dynamics
05:50 – The Role of Data in Real Estate
08:51 – Building Trust Through Data
11:52 – Market Trends & Historical Context
14:56 – Current Data Points & Predictions
22:02 – Articulating Data for Client Engagement
27:22 – Turning Data Into Relatable Stories
34:33 – Building Trust with Clients
39:02 – Consistent Content for Connection
ResiClub Website: https://www.resiclubanalytics.com/ ResiClub Analytics IG:   / resiclubanalytics   ResiClub Facebook Page: https://www.facebook.com/profile.php?... 🎙 About Collaborate with Cole Welcome to Collaborate with Cole, the podcast where top-producing real estate agents, loan officers, and industry leaders share their best tactical tips, proven strategies, and behind-the-scenes stories to help you grow your business and live a life you love. Whether you’re here to learn how to attract more clients, close more deals, or build a business that works for your lifestyle, you’ll find real, actionable advice in every episode. 💬
Connect with Cole
📸 Instagram: @collaboratewithcole
🎯 LinkedIn: Cole’s Profile 🌐
Website: www.collaboratewithcole.com
 
🔥 Don’t Miss an Episode 📌 Subscribe & turn on the bell so you never miss new strategies from top producers. 👍 Like this episode if it gave you value it helps others find the show. 💬 Drop a comment below and let me know your biggest takeaway.
🎧 Listen Anywhere
▶️ Spotify: https://open.spotify.com/show/3AhOF3q...
▶️ Apple Podcasts: https://podcasts.apple.com/us/podcast...
▶️ YouTube Podcasts:    / @rcoleh  

Compass Acquires Anywhere: The Future of Real Estate with Tommy Pistana
The real estate world just got rocked. Compass has officially acquired Anywhere Real Estate — and the ripple effects are massive.
In this episode of Collaborate with Cole, I sit down with Dallas–Fort Worth superstar Realtor Tommy Pistana of The Pistana Group to unpack what this historic merger means for agents, brokerages, and the future of our industry.
What You’ll Learn in This Episode:
How Compass’s acquisition reshapes market dynamics
What it means for non-Compass agents who fear being squeezed out
Whether this move gives Zillow monopoly-like power
Why MLS systems could be on the decline
The truth about Compass’s profitability and growth strategy
Why your personal brand matters more than your brokerage’s name
And how sports loyalty (yes, even our long-suffering Cowboys) mirrors loyalty in real estate
Tommy doesn’t hold back — he breaks down misconceptions, shares agent advice, and challenges you to focus on what actually drives your business: client relationships and innovation.
📌 Whether you’re a Compass insider, a skeptical competitor, or an agent just trying to keep up with the disruption — this episode is your roadmap to understanding what’s really at stake.
 
📌 Chapters
00:00 – The Big Move: Compass Takes Over Anywhere
03:01 – Revolutionizing Real Estate: The Impact of Mergers
06:04 – The Agent's Perspective: Navigating Changes
08:49 – Innovation vs. Tradition: The Future of Real Estate
12:00 – The Role of Technology: Empowering Agents
14:58 – Market Dynamics: Competition & Collaboration
17:56 – The Future of Smaller Brokerages
21:00 – Transparency in the Industry: Real Talk
24:01 – The Bigger Picture: What Lies Ahead
25:47 – The Individual Brand vs. Corporate Identity
32:01 – Compass's Growth Strategy & Market Positioning
39:51 – Agent Advice: Navigating Change
46:54 – Sports Loyalty & Real Estate Loyalty
🎯 Keywords (SEO Optimization)
Compass, Anywhere, real estate, mergers, innovation, real estate agents, Zillow, MLS, technology, branding, market share, corporate identity, disruption, agent advice, growth strategy, Compass profitability, sports loyalty
 
Breaking News: https://www.realestatenews.com/2025/09/22/compass-to-acquire-anywhere-creating-worlds-largest-brokerage 
 
Compass: https://www.compass.com/ 
The Pistana Group @ Compass: https://thepistanagroup.com/ 
Tommy Pistana IG: https://www.instagram.com/tommypistana/# 
Tommy Pistana FB: https://www.facebook.com/tommy.pistana 

Text messaging isn’t just for quick chats—it’s one of the most powerful tools real estate agents can use to generate business, strengthen relationships, and stay top of mind with clients.
In this episode of Collaborate with Cole, I sit down with Jimmy Burgess, CEO of BHHS Beach Properties of Florida, to break down how simple text strategies can re-engage leads, nurture your database, and create momentum in your business.
From personalized video walkthroughs to neighborhood check-ins and gratitude messages, Jimmy shares tactical ways to turn everyday communication into conversations that lead to closings.
If you’ve been looking for a straightforward, actionable way to connect with clients, this episode is your playbook.
What You’ll Learn in This Episode:
Why text messaging is a simple but powerful communication tool
How to re-engage old leads and clean your database
Using video walkthroughs to add a personal touch and stand out
Strengthening relationships with neighborhood check-ins
How to share insights that position you as a trusted resourceThe role of thank-you texts in generating referrals
Why consistency and personalization in communication build momentum
📌 Chapters
00:00 – Transitioning to Text Messaging Strategies 02:51 – Re-engaging the Database with Texts 05:29 – Engaging Cold Leads Effectively 08:27 – Building Momentum with Video Walkthroughs 14:12 – Personal Touch: Driving Through Neighborhoods 16:50 – Sharing Valuable Insights and Listings 22:35 – Expressing Gratitude for Referrals 30:55 – Closing Thoughts
🎯 Keywords (SEO Optimization)
real estate, text messaging, client engagement, video walkthroughs, database management, referrals, communication strategies, marketing tips, relationship building, sales techniques
 
Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/ 
Text Your Way to Momentum: 5 Messages Agents Should Be Sending. Grab it here: https://coleholmes.lpages.co/5-messages-agents-should-be-sending-to-win-in-real-estate/ 
 

In this episode of Collaborate with Cole, Cole Holmes sits down with Trey Willard to unpack the truth about success in real estate: it all comes down to taking action.
We dive into the Action Economy, accountability, and the daily disciplines that separate top producers from those stuck in the hamster wheel. Trey shares the exact roadmap, mindset shifts, and routines that helped him build massive momentum in real estate — and how you can apply the same principles today.
Whether you’re an agent chasing consistency, a team leader looking for scalable systems, or someone who just needs that kick-start of motivation, this episode is a blueprint for productivity, mindset, and results.
Key Takeaways
Action is the antidote to stress and anxiety.
Discipline weighs ounces, regret weighs tons.You can choose your hard: being broke or being wealthy.
The world rewards the specific and punishes the vague.
Real estate growth is a math problem: know your numbers and conversions.
Complexity kills, simplicity scales.
The Four Agreements every agent must follow for consistent success.
Chapters: 
00:00 – Coaching and Technology Services
01:44 – The Importance of Action
04:44 – Understanding Action Economy
07:02 – Setting SMART Goals
09:49 – The Role of Conversations in Real Estate
13:02 – Tracking Metrics for Success
19:03 – Appointment Metrics in Real Estate
21:32 – Power of Belief and Mindset
24:15 – Morning Routines and Daily Habits
34:25 – Why Accountability Matters
41:41 – The Four Disciplines of Execution
49:49 – Understanding the Scoreboard: Metrics & KPIs
55:37 – Scaling a Real Estate Team: Lean vs. Mega Approach
56:35 – The Four Agreements for Agent Productivity
01:04:39 – Choosing Your Hard: Discipline vs. Regret
01:09:37 – Cole Holmes Outro
Show Highlights
Roadmap to 24+ Homes a Year → Break down your conversion metrics.
The Gary Keller Formula → Learning + Knowledge = Confidence.
Champion’s Mindset → Weekly accountability + implementation focus.
4DX Framework → Wildly Important Goals, lead measures, scoreboards, accountability.
The Four Agreements → Show up, report, do the Two, and grow your database.
📌 Keywords:
real estate, action economy, accountability, coaching, success, productivity, mindset, sales, personal development, goal setting, real estate podcast, Cole Holmes, Trey Willard
 
Trey Willard IG Account: https://www.instagram.com/trey.willard/ 
Trey Willard Website: https://www.thewgrouprealestate.com/ 
 
The Path -The W Group's 24 Closings Playbook. 
- What is the The Path -The W Group's 24 Closings Playbook? 
The 12-Month Roadmap to 24 Closings is built in three phases: 
Phase 1 (Months 1–3) lays the foundation by building the machine—mindset, systems, CRM setup, and your first 50–100 leads—resulting in 1–2 closings;
Phase 2 creates momentum with daily habits and proven systems that drive 3–5 leads per week, setting you up to hit 24+ closings per year.
 https://coleholmes.lpages.co/the-path-playbook-for-24-annual-closings/ 

In this game-changing episode, Cole Holmes sits down with real estate and media powerhouse Neel Dhingra to talk about what actually works in today’s real estate marketing world.
From leveraging TikTok and AI to ditching perfection and choosing authenticity, Neel shares the unfiltered truth about building a brand, creating trust, and making content that converts. This is not your typical real estate conversation—this is about personal transformation, confidence, and unlocking the power of your voice in an industry stuck in the past.
Whether you're an agent, loan officer, or entrepreneur—this is the blueprint for growing a brand in the age of content.
 
🚀 In this episode:
Why most agents treat TikTok like a toy—and lose leads because of it
How to find your voice and grow your business by being real
Why low-budget, high-authenticity content performs better
The psychology of confidence and why people-pleasing is killing your growth
The shift from "real estate agent" to real estate marketer
Using AI to work smarter, create better, and scale content
Creating daily social media habits that actually build connection
How vulnerability and emotional management impact your business
Why success doesn’t require hustle culture or rigid time blocks
Building a community that supports your personal AND professional goals
 
🎯 Chapters:
00:00 – Opening
02:44 – Authenticity in Content Creation
05:34 – Emotional Management in Real Estate
08:19 – The Impact of Personal Experience
11:20 – Navigating Criticism & Building Resilience
14:09 – Self-Discovery & Transformation
21:36 – Overcoming Adversity
24:40 – Finding Authenticity Through Vulnerability
27:38 – Alignment in Business
32:05 – Breaking Free from People-Pleasing
35:39 – Confidence in Opinions
42:08 – Embracing Flexibility
46:06 – Harnessing Energy in Content
48:59 – The Power of Consistency
56:04 – Leveraging AI for Creativity
58:51 – Building Community in Real Estate
01:04:09 – Intentionality Over Hustle Culture
01:09:49 – End Wrap-Up
 
FREE RESOURCE: The Modern Real Estate Agent’s Content Blueprint: https://coleholmes.lpages.co/the-modern-real-estate-agents-content-blueprint/
 
Neel Dhingra IG Account: https://www.instagram.com/neelhome/ 
Neel Dhingra Tiktok Account: https://www.tiktok.com/@neelhome 
Forward Content Accelerator: https://www.skool.com/forward/about 
 
📌 Keywords:
TikTok, real estate, marketing, authenticity, confidence, vulnerability, AI, social media, psychology, personal growth, branding, community, content creation, success

In this episode, Cole Holmes sits down with powerhouse agent and TikTok strategist Courtney Benson to unpack how real authenticity and smart social media use can transform your real estate business.
Courtney has generated 54+ referrals this year alone from TikTok—not with fancy equipment or curated perfection, but with raw, relatable content that actually connects.
They explore:
Why most agents are underestimating TikTok
How vulnerability builds trust (and business)
The mindset shifts that led to Courtney’s personal and professional transformationHow to remove friction for your clients and yourself
Why confidence and self-alignment are now the top tools in your marketing toolbox
How AI and intentional engagement can supercharge your content and create real community
Whether you're a seasoned agent or just starting out, this conversation will challenge how you show up online—and might just be the permission you need to stop perfecting and start connecting.
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TikTok isn’t just for dancing — it’s for deals. Learn how to turn casual views into real estate referrals without being a content creator.
📘 Get your FREE copy of The Realtor’s Real Guide to TikTok: https://coleholmes.lpages.co/54-referrals-from-tiktok-courtney-benson-shares-her-real-estate-playbook/
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🔥 Episode Highlights: 00:00 – The Power of TikTok in Real Estate 03:40 – Authenticity in Content Creation 06:31 – Emotional Management in Real Estate 09:15 – The Impact of Personal Experiences on Growth 15:05 – Self-Discovery & Transformation 25:37 – Vulnerability & Building Deeper Connections 36:35 – Confidence in Opinions = Success 47:02 – Harnessing Energy in Content 57:00 – Leveraging AI for Creativity 59:47 – Building a Supportive Community 01:05:05 – Intentionality Over Hustle
 
Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing
 
Courtney Benson IG Account: https://www.instagram.com/courtneybensondotcom/ 
Courtney Benson Tiktok Account: https://www.tiktok.com/@courtneybensondotcom 
 
Things that make your homes cheap (viral ref magnet video): https://vt.tiktok.com/ZSBxC1VNk/
 
Recommended tools
Chatgpt: https://chatgpt.com/ 
 
Recommended IG Accounts to follow: 
Lacey Brutschy: https://www.instagram.com/laceyb.realtor/ 
Rosemary Lewis: https://www.instagram.com/therealestatebestie/ 
Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 
Mat Petullo: https://www.instagram.com/mattpetullo/ 
Roland Osage: https://www.instagram.com/roland_osage/ 

In this episode of Collaborate with Cole, Cole Holmes sits down with real estate marketing expert Julie Tomlinson to dive into one of the most underutilized tools in the real estate industry: Google Business Profiles.
Julie shares how realtors can turn their Google profile into a lead generation machine—from optimizing with high-quality photos to actively managing reviews and using the Q&A section to build trust with potential clients. She also opens up about her success on TikTok, where she bridges traditional and modern marketing strategies to help agents grow their brand.
Whether you're a new agent or a seasoned pro, this episode is packed with actionable tips and tech tools to help you stand out and stay consistent online.
You’ll learn:
How to properly set up and optimize your Google Business Profile
Why reviews are gold for your real estate brand
The best way to use photos, posts, and Q&As for visibility
How TikTok can amplify your reach as a real estate agent
Tools and strategies that make digital marketing easier and more effective
Takeaways:
Google loves consistent updates and five-star reviews
Your profile can work for you 24/7 if optimized properlyCombining SEO with social media gives you an edge
Tools like Remine can enhance your lead generation strategy
Whether you’re trying to improve your SEO, build credibility, or stay ahead with social media—this episode has something for you.
 
Julie Tomlinson IG Account: www.instagram.com/julietomlinson.realtor/ 
Julie Tomlinson Tiktok Account (where she offers GBP optimization tips & tricks): /www.tiktok.com/@justbeingrealestate 
 
Recommended tools
Remine (map search, can help with farming list, mortgage balances, and can send card & letters and more) : https://www.remine.com/ 
 
Recommended IG Accounts to follow: 
Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 
 
How to Start your Google Business Profile: 
https://business.google.com/us/business-profile/ 
 
Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing
 

In this power-packed episode of Collaborate with Cole, we sit down with Drew Thompson, a visionary in real estate and tech, to dive deep into how AI is completely reshaping the way real estate agents run their business. But this isn’t just another “tech tips” talk.
 
We explore the emotional weight of leadership, how to move from burnout to breakthrough, and why agents who treat AI as a personal coach, collaborator, and co-founder will outpace everyone else in the next wave of real estate success.
 
Whether you're feeling overwhelmed by technology, curious how AI can save you time, or wondering how to actually use AI for content creation, client connection, and self-awareness this episode delivers.
 
Drew also shares his GPS framework for growth: Guidance, Positioning, Simulation—a strategy that leverages AI to map out your unique path to success.
 
If you’re a real estate agent, team leader, or entrepreneur who's ready to stop watching the future happen and start building it, this conversation is your blueprint.
 
💡 What You'll Learn:
 
How AI can be your personal coach, not just your content assistant
Why emotional burnout is real—and how tech can help you heal & lead
The Real Academy on the Road approach to training agents with AI
A real-time GPS strategy for guiding your business growth
How to create personalized content that strengthens client AND family relationships
Why human connection wins—even in an AI-powered world
The future of real estate, and how agents who collaborate with AI will dominate
How to discover your superpower and leverage it using automation and insights
 
Want more tactical conversations like this?Subscribe to Collaborate with Cole and turn on notifications – we’ve got more innovators, trailblazers, and deal-makers dropping straight fire every week.
Drop a comment if you're using AI in your biz—or if you’re just getting started. Let’s build this thing… together.
 
Drew Thompson’s IG Account: https://www.instagram.com/thedrewthompson/ 
 
Recommended tools
ChatGPT: https://openai.com/chatgpt/overview/ 
Higgsfield Ai Imaging: https://higgsfield.ai/ 
Suno Ai (Create your own music/song): https://suno.com/home 
Sesame (Maya & Miles): https://app.sesame.com/ 
Replit (create quick easy apps & websites) https://replit.com/templates/websites 
 
Recommended IG Accounts to follow: 
Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 
Mr Grateful: https://www.instagram.com/mr.grateful/ 
 
Ai Glasses Drew mentioned:
Evenrealities G 1 https://www.evenrealities.com/?srsltid=AfmBOoqwNvLSFwsg6-sMuIObxYrF_STFdyplCwjqETddhhsBdLulc5L2 
Google XR https://blog.google/products/android/android-xr-glasses-demo-io-2025/ 
Keywords
AI in real estate, real estate coaching, business strategies, automation tools for agents, real estate marketing, technology and real estate, agent productivity, AI-powered real estate business, content creation with AI, real estate training, personal development for agents

In this episode, Cole Holmes sits down with Kristina Smallhorn, a powerhouse in real estate content creation, to dive deep into niche marketing, audience targeting, and building a strong personal brand through authentic video content.
From pop culture references to defining your ideal client avatar, Kristina shares her journey and hard-earned lessons in YouTube video marketing, branding, and connecting with your audience. If you're a real estate agent or content creator looking to grow your platform, this is a must-watch!
💡 What You'll Learn:
How to define and research your ideal client (avatar)
Common video mistakes and how to fix them
The secret to engaging video content that builds trust
Why passion is key to attracting your dream clients
Tips for using Reddit, Slack & other tools for audience insights
How clickbait can work (if done right)
Why many agents fail at niche marketing—and how to stand out
The balance between authenticity and strategy in video marketing
🎯 Whether you're just starting out on YouTube or looking to take your real estate business to the next level, this conversation is packed with actionable tips and mindset shifts to help you dominate your niche.
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Kristina Smallhorn: https://www.instagram.com/kristinasmallhorn/ 
Kristina Smallhorn’s Youtube Channel: https://www.youtube.com/c/KristinaSmallhorn 
Kristina’s Online Youtube Course for Realtors: https://www.realestatevideogeeks.com/ 
Check out Kristina’s excel sheet templates here (located at the upper right side of her website,inline with his social media icons): https://www.kristinasmallhorn.com/ 
Recommended tool
Slack: (Team communication, task and event reminders, project management, and productivity tool) https://slack.com/ 
Phone notes: Any built in notes app/notepad in your phone
Recommended IG Accounts to follow: 
Look at your ideal avatar, and find a youtuber/person that serves the same avatar. 
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Keywords
real estate marketing, content creation, ideal client avatar, YouTube for real estate, audience engagement, personal branding, pop culture in real estate, niche marketing, Kristina Smallhorn, Cole Holmes, video content strategies, lead generation, video marketing, social media for agents, viewer behavior, real estate YouTube tips, branding for realtors